Privacy Policy

This Privacy Policy explains how ABM Tyres LTD (“we”, “us”, or “our”) collects and uses personal data when you visit our website abmtyres.co.uk or contact us regarding our mobile tyre fitting services.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are
Business name: ABM Tyres LTD
Service: Mobile tyre fitting
Website: abmtyres.co.uk
Contact phone: 07500 822254
Service area: United Kingdom

2. How You Can Contact Us
Our website does not contain contact forms.
You can contact us only via:
Phone call: 07500 822254
WhatsApp 07500822254
Any personal data you choose to share during a call or WhatsApp conversation (such as your name, phone number, location, or vehicle details) is provided voluntarily by you.

3. Personal Data We Collect
a) Data you provide directly
When you contact us by phone or WhatsApp, we may receive:
Your phone number
Your name (if provided)
Location or service address
Vehicle and tyre details
Any other information you choose to share
b) Automatically collected data
When you visit our website, we may automatically collect:
IP address (anonymised where possible)
Device type and browser
Pages visited and time spent on the site
Referral source (e.g. Google search or advert)

4. Analytics & Tracking Tools
We use the following tools to understand website usage and advertising performance:
Google Analytics
Used to analyse website traffic and user behaviour (such as page views and session duration).
Data is processed in an aggregated and anonymised form where possible.
Google Ads Conversion Tracking
Used to measure when users click on our phone or WhatsApp buttons after arriving via Google Ads.
This helps us understand which ads generate genuine enquiries.
Microsoft Clarity
Used to analyse how visitors interact with our website (scrolling, clicks, navigation).
Clarity does not collect sensitive personal data and masks identifiable information.

5. No Retargeting or Remarketing
We do not use retargeting or remarketing.
This means:
We do not show follow-up ads based on previous website visits
We do not create advertising profiles for remarketing
We do not use remarketing audiences

6. Cookies
Our website uses cookies only for:
Website functionality
Traffic and performance analysis
Cookies may be set by:
Google Analytics
Google Ads
Microsoft Clarity
You can control or disable cookies at any time via your browser settings.

7. Legal Basis for Processing
We process personal data under the following lawful bases:
Consent – when you contact us by phone or WhatsApp
Legitimate interests – to operate, secure, and improve our website and services
Contractual necessity – when providing tyre fitting services you request

8. Data Storage & Security
Data is stored securely
Access is limited to authorised persons only
We retain data only for as long as necessary for business or legal purposes

9. Sharing Your Data
We may share limited technical data with:
Google (Analytics & Ads)
Microsoft (Clarity)
Website hosting providers
All third parties are required to comply with UK GDPR.
We do not sell or share your personal data for marketing purposes.

10. Your Rights
You have the right to:
Request access to your personal data
Request correction or deletion
Object to processing
Withdraw consent at any time

11. Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with a revised date.